A Tutorial for the President on ‘Profit Maximization’
By Paul H. Rubin
Profits provide the incentive for firms to do what consumers want.
A good rebuttal to our economically illiterate president, but I would like to see more discussion of whether charging “what the market will bear” is always the best policy, and how corporate philanthropy (and perhaps prioritizing the hiring of favored groups such as blacks or veterans) fit into the equation.
About Stan Guthrie
Stan Guthrie is an editor at large for Christianity Today magazine and for the Chuck Colson Center for Christian Worldview. His latest book is God's Story in 66 Verses. He also is author of All that Jesus Asks: How His Questions Can Teach and Transform Us, Missions in the Third Millennium: 21 Key Trends for the 21st Century, and A Concise Guide to Bible Prophecy. He is co-author of The Sacrament of Evangelism. Besides authoring, writing, and editing books, Stan is a literary agent, bringing together good authors, good books, and good publishers.
Stan writes the monthly Priorities colum for BreakPoint.org. He has appeared on National Public Radio's Tell Me More, WGN's Milt Rosenberg program, and many Christian shows, including The Eric Metaxas Show and Moody Radio's New Day Florida. A licensed minister and an inspirational speaker, he served as moderator for the Christian Book Expo panel discussion, Does the God of Christianity Exist, and What Difference Does It Make?
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