By Calvin Reid and Jim Milliot
Bowker’s consumer survey for July through December 2009, the period when e-books were just taking off, found that e-books had a 2% share of unit sales. In the third quarter of 2012, that jumped to 23%. According to Bowker, e-books took the most market share from hardcovers, whose slice of the book-sales pie fell to 25% of units in the most recent period, from 35% in the last half of 2009.
HT: R. Terry Whalin